Up to this point we have discussed ways to sell books using Facebook, Twitter, and a blog. Today I want to go over how to use YouTube as a selling tool for books. Promoting a book via YouTube doesn’t mean you need to be the next Harry Potter or Twilight series with a multi-million dollar production behind you; it simply means being creative and genuine in your approach.
What is your goal for the video? Is it to gain exposure? Drive more book sales? No matter what your goal is, having a clear direction for what you want out of the video will speed up the video creation process. Each goal you have for your video will help you decide what information you need to include within the video, such as book cover, images, book purchase information and publication date.
Be Creative and Use Your Resources
Check your computer for programs that you can produce a quality video. If you have the time and creative eye this can be a great learning experience and allows you to have complete creative control. If you have the extra money and plan to make multiple videos, invest in some quality editing software such as Pinnacle Studio or Adobe Pr. QuickTime has video creation and editing software and usually comes installed on any new Mac. One great thing about QuickTime is the ability to capture screen and audio. If you have a widget and want to read a portion of the book and show the widget while reading you can! The widget can also be used as a promotional vehicle for your video as well. To see what I mean, click here!
Play to the Genre
Think about the genre of your book when you are devising a plan for your video. You want the overall look and feel of the video to match your book’s genre. For example, if you have a children’s book, using pictures, colors, and music that is all age appropriate is the way you want to go.
Keep it SHORT!
Think of this as an elevator pitch, but for the eyes. You want to make sure you are keeping the attention of the viewer, especially for a book trailer. Check out this interesting table from TubeMogul research.
By the time you his 60 seconds, half of your users have stopped watching. If you plan to push this on other social media platforms, anything around the 10-30 second range is ideal. You might be thinking “Can I really fit my 312 page novel into a 30 second pitch?” and the answer is yes. Hit 3 main points of the story, introduce your main character, leave the video on a cliffhanger, add some mood setting music, and voila! A book trailer to be proud of.
Now that the groundwork is laid for your video, let’s talk platform. YouTube is like any other social network allowing shares, likes, and comments, which can take your simple video and make it a viral selling tool. YouTube videos are easily integrated within a website and other social media platforms such as; Facebook, Twitter, and a blog allowing your video to be immediately seen by all of your following. Within YouTube you can tag your video to show up when people search within the YouTube search bar, so if you have a children’s book about dogs, you might tag some keywords like; Children’s Book, Children’s Story, Fun Book, Dog Book, Children’s Dog Book, etc. Once people find your video they will watch and hopefully like it, because the more activity on the video, the higher it shows up within the organic search on YouTube.
YouTube is a great place to show off your book because it allows your book to come to life. Show off who you are as an author, show off that great book and who knows you could be one video away from your big break.
By Lee Drugan, Social Media Specialist at Bookmasters