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Archive for the ‘Industry News’ Category

Many are calling eBooks the future, but what should you, as a publisher, do now while print is still very much in demand? If you lived in a social media vacuum, you might be tempted to think it is time to do away with print books. eBooks and their rising sales are all the rage. [...]

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First, I realize that you have a lot of printing options. Switching to a new printer, or finding the right fit for the first time can be daunting. But let’s face it; the print industry is at a point of unprecedented rapid change. Now is the ideal time to consider your options and switch to [...]

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It is well known that the holiday season brings a lot of people a lot of stress. But for publishers, it has long brought even more anxiety as post-holiday returns loom in their future. For many years we have accepted returns as a natural consequence of engaging in publishing. The idea is that a bookstore will be [...]

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Bookmasters recently ran some press releases about new printing equipment and the benefits it brings to Bookmasters and their customers (see one of them picked up on Bertyl). I’m all for press releases to get information out, but sometimes they seem so, well, technical, and I often just skim them and store the basic information [...]

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DURHAM, N.C. – Oct. 4, 2011 – MetaMetrics(R), developer of The Lexile(R) Framework for Reading, has partnered with Bookmasters to offer its independent publishing clients a special discount on obtaining certified Lexile measures for their books. Lexile measures provide valuable information about a book’s text complexity that helps educators and parents match a reader’s ability level with fiction and nonfiction titles that [...]

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