Cover design has become a hot topic since the announcement of the forthcoming Harry Potter cover redesigns. To honor the 15th anniversary of the U.S. publication of Harry Potter and the Sorcerer’s Stone, Scholastic recently unveiled a newly revamped cover for the first book in the series. Scholastic will be revamping all seven of the Harry Potter book covers just in time for a new generation to start their journey with Harry.
We’ve all heard the phrase “Don’t judge a book by its cover,” but we all know that it happens. Consumers browsing in bookstores or searching online are presented FIRST with the book, THEN with the synopsis. On average, a bookstore browser will spend eight seconds looking at the front cover and 15 seconds scanning the back cover. In other words, by the time you’re done reading this sentence, a reader would have already decided if they are putting your book back on the shelf or turning it over to explore more. Make sure your book is ready to grab the attention it deserves with an engaging cover.
Throughout March, we are going to explore inside tips for your next book cover, because it’s becoming more important to have a great one. With the explosion of eBooks, authors and publishers are forced to come up with a cover that is not only appealing at full scale, but also in thumbnail sizes. Check back for suggestions from Bookmasters’ designers for the latest practices in great cover design.