The way people find and purchase books has drastically changed in the last few years. Now, you as authors and publishers have to be a little more creative with your marketing. Be aware however, that being creative can also lead to confusion, difficulty understanding, or messages that just don’t make sense to the consumer. Bookmasters has a great way for you to stay ahead of “the game” with an easy to use and inexpensive marketing tool for your book. In 2012, we started offering the Book2Look book marketing Widget for authors and publishers to help launch their books into a more social and viral world.
The Book2Look Widget offers a lot of great capabilities allowing an author or publisher to showcase their book or preview of their book and then share via email or social media. Most authors and publishers have a website and are starting to use social media to gain awareness, but the widget combines the best of both worlds. Below are five ways that the Book2Look Widget can help you market your book.
- YouTube Embed Capabilities – Host your book trailer, author interviews, media appearances, or anything else on your YouTube Channel that promotes you as an author or your book(s).
- Audio Capabilities – Does your book have audio that goes with it, such as music, narrative, or a podcast? This widget allows you to embed and share those files.
- Links – Link your website, Facebook page, Twitter page, LinkedIn page, or any other page that people can find you on.
- Share – People can share your book right from the widget to a number of sites including Facebook, Twitter, Digg, and more.
- Rate & Comment – Do you want to know what people think about your book? Now you can with a five-star rating scale and comment section.
- I know I said five, but there are a few other things that are too good to leave out. People can embed your widget on their page, people can purchase your book directly from the “Shop” button within the widget, and you can even see what people are saying in the social world about your book from the “bookFeed.”
So, after reading all of these awesome things about the Book2Look Widget, are you still on the fence? Well, let me help you out with this… Your widget is a living, breathing, book marketing tool! You can change anything, at any time, and it changes for every widget that has already been shared, emailed or embedded on webpages. It really is one of the best book marketing tools currently out there and if used to its full potential, can gain a lot of exposure for your book.
Take a look at the video below and if you have any questions, leave a comment, call us toll free at 855-222-2095 or complete this form!