Starting today, Borders is offering two levels of their new loyalty program.
Free membership includes:
- $5 in borders bucks when the customer achieves $150 in annual qualifying purchases
- Free shipping for online orders of $25 or more
- 30% off the list-price of hardcover bestsellers (in-store)
Paid membership ($20/year) includes:
- The benefits of the free program
- 40% off the list-price hardcover bestsellers (in-store)
- 20% off the list-price of selected hardcovers (in-store)
- 10% savings in-store on most everything else, in addition to other discounts
- Free shipping on all Borders.com orders
Members of both programs will also receive:
- Exclusive savings –coupons for in-store and online
- A personal shopping day –achieve $150 in annual qualifying purchases and earn a personal shopping day to save 10% on almost everything
- Welcome gift –a coupon for the customer’s next purchase
- Free coffees –The customer’s sixth cup of coffee is free
- Birthday gift –a special gift on the customer’s birthday
Purchases can be made at Borders stores, Borders Express, Waldenbooks, and online at Borders.com.
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