BookMasters is pleased to announce the appointment of Tony Proe as Vice President of Business Development for BookMasters Distribution.
Proe has extensive industry experience with roots in general retail and college stores. A veteran salesman, he has broad expertise in bringing books to market with special strengths with the small and medium publishers. Having formed Proe & Proe Associates in 1991 to cover the traditional trade, he transformed his commissioned sales group into a multichannel sales force, bringing the smaller presses onto the same playing field as the larger houses in the nontraditional accounts.
Following his success with Proe & Proe Associates, Proe consolidated the resources of his own company with R + R Book Company to form the Empire Group. This new entity expanded coverage to the traditional national accounts, as well as streamlining procedures and data flow.
In addition to the trade, he has expertise in selling to special markets, mass merchandisers, grocery, drug store, and airport chains. Proe’s true talent is in recognizing the core value in a product and in knowing where that connects in the marketplace.
Proe will spearhead efforts to increase the client base of both BookMasters Distribution Services and AtlasBooks.
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Hello…You must be the same Tony Proe I knew a zillion years ago!!! I worked for Houghton Mifflin back in the 80′s. So glad to see you are still in the book biz!! Would love to hear from you! Melissa Lloyd