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Archive for July, 2009

BookMasters is expanding its New York City offices with a move to 34th and 7th Avenues.  The new office space at 1 Penn Plaza will allow BookMasters to expand its presence in the publishing Mecca as the company highlights its three division based in Ashland, Ohio.
The company’s strong focus will be on Digital (eBooks and [...]

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Michael Casey, president and founder of Survey Advantage (www.printersurveyadvantage.com) wrote a very interesting article: Marketing via the Internet, found in American Printer:
Marketing on the Internet is new for most printers, yet a high percentage are becoming comfortable with it.  We asked 294 printers who were leveraging the Internet to share how effective they are finding [...]

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According to PW Magazine,
In a webinar first, the leaders involved with crafting of the Google Library Project Settlement will share with the publishing industry the benefits of the agreement for publishers and authors. If approved by the Court in October, the agreement will create one of the most far-reaching intellectual, cultural, and commercial platforms for [...]

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The big hype of going green has affected people’s personal lives as well as the corporate world.  Numerous book manufacturers have found a way to economize, invest in infrastructure, and reduce environmental impacts (Book Business Top 30 Manufacturers).
The increase demand with choosing green products has been from the demand of publishers.  BookMasters is committed to operations and procedures [...]

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Ever since Gutenberg’s press, the publishing world has revolved around the printed book. Technology may have considerably changed the process of making a book, but the action of holding a book made of paper and reading words made of ink has remained the constant. Now change has come and everybody’s talking about it. The eBook [...]

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