BookMasters Blog

Saturday, May 30th:

More ladies had flat shoes on Saturday. You might get away with heels for one day, but by the end of Friday, most of the heel-wearers had vowed to wear better shoes for Saturday.  Floor surface is a surprisingly influential detail in a booth.  For our booth this year, our spaces spanned across the aisle, so the aisle had carpet to match the sides.  This makes a noticeable difference when people walk from the main floor into our space.  People actually commented on how good it felt to walk through our area.  I might have imagined it, but it seemed people actually slowed down to savor the relief on their feet.  That is marketing for you though, using everything you can to get as much time as you can in front of your audience!

Saturday was another busy day.  We had four signings throughout the day.  First was a book by Penelope Holt about the Holocaust experience of Herman Rosenblat.  Herman’s story was first in the public eye when he and his wife appeared on Oprah about their love story.  Herman claimed that a little girl threw an apple to him over the fence at a concentration camp and that he met her years later in America and then married her.  They came under a lot of media heat when fact checkers found out that the story could not have been true.  This new book by Holt, a novel, expands on the story, but also looks at why Herman told the love story as well.

The second spring was for a book about health care reform from Dr. Len Saputo and Byron Belitsos.  The book even had a write- up in the Show daily.

The third signing was for a CD by legendary DJ “Cousin Brucie” Morrow.  The signing drew another large crowd and the BookMasters staff had to control the line near the aisle so we didn’t block traffic.  The CD promotes a book that will be coming out in the fall called Rock & Roll…and the Beat Goes On.  Cousin Brucie was right in the midst of all the Rock & Roll stars during their hey-days. 

At the same time, Ken Webber, a co-author of Generation We,was also signing.  This book looks at the Millenials and talks about their views on social issues, political issues, and more. 

The signings drove a lot of traffic through the booth and gave us many opportunities to talk to buyers as they stood in line, or as they came through the booth after they received a signed copy.

Stay tuned for Part 3 of the BEA show tomorrow…